A beacon of modern glamour and impeccable hospitality, W South Beach remains a crown jewel in Miami’s luxury travel scene. Set directly on the Atlantic Ocean, this iconic property continues to captivate global tastemakers, celebrities, and culture connoisseurs alike—offering a seductive fusion of design, wellness, art, and elevated leisure.
Following a $30 million renovation, W South Beach has only strengthened its reputation as a premier destination for high-end travelers, boasting redesigned guest suites, upgraded amenities, and a one-of-a-kind spa sanctuary that redefines serenity.
Stylish Stays with Panoramic Views
With some of the largest oceanfront accommodations in South Beach, W South Beach features 408 stunning guest rooms and suites—each one designed as a private retreat with expansive balconies, natural oak accents, and beach-inspired palettes in calming teals and coral hues. From tech-integrated features like circadian lighting to sand gradient blackouts and curated playlists, every element is designed to soothe.
For ultimate seclusion, the resort offers five luxurious three-level bungalows complete with rooftop BBQs, private plunge pools, and direct pool access. At the top tier are the E WOW and E WOW Ocean Escape Penthouses—sophisticated sanctuaries spanning over 3,000 square feet with floor-to-ceiling glass and sweeping views of the Atlantic.
Personalized Service That Exceeds Expectations
At W South Beach, every guest is assigned a dedicated W Insider—on call 24/7 to fulfill any request, from chartering a yacht to securing reservations at Miami’s trendiest hidden gems. “Most hotels in the portfolio offer one Insider,” says General Manager Rick Ueno. “We have six. It’s what makes us the most connected property in the city.”
This elite concierge program ensures an effortlessly indulgent stay where the city’s pulse is always within reach.
A Cultural and Culinary Playground
W South Beach is as much an art gallery as it is a hotel. Curated by art collector Aby Rosen, the property’s museum-worthy collection includes works by legends like Andy Warhol and Jean-Michel Basquiat. It’s a living, breathing homage to Miami’s creative spirit.
The culinary scene is equally elevated. Guests can savor contemporary cuisine at RWSB (Restaurant W South Beach), enjoy iconic Chinese fine dining at MR CHOW, or sip cocktails at the playful Irma’s garden bar, built from reclaimed materials after Hurricane Irma—a tribute to Miami’s resilience and artistry.
Away Spa: A Sanctuary Above the Sea
Occupying 9,540 square feet, the Away Spa is an oasis of wellness and design. With seven treatment rooms, a couple’s suite, eucalyptus-infused steam showers, and a chic lounge terrace, it offers holistic therapies in a serene, minimalist setting. Think detox massages with full-body exfoliation, healing oils, and mud wraps—all crafted to restore balance and bliss.
“The spa’s intimacy is intentional,” says Ueno. “Everything, from the ambiance to the treatments, is designed to nurture the soul.”
Fitness, Fun, and Florida Sunshine
Health-minded guests can break a sweat in the 2,500-square-foot FIT gym, featuring Peloton bikes, a hydro rower, SoulCycle gear, and state-of-the-art TechnoGym equipment. Just steps away, the SWISH & SWING rooftop court offers both tennis and regulation basketball—complete with a Slinger Bag ball machine for practicing serves and shots.
The WET deck delivers South Beach’s signature poolside scene, with plush cabanas, DJ sets, and vibrant cocktails, while the SAND beach area offers a more serene experience—where curated service meets toes-in-the-sand relaxation.
Innovation Meets Immersion
W South Beach doesn’t just follow trends—it sets them. With a $6 million upgrade to its meeting and event spaces, the property became the first in North America to install a fully immersive 360-degree video mapping system. Whether hosting a dreamy wedding or a high-powered brand activation, the ballroom transforms with the touch of a button—an oceanic dive one moment, a city skyline the next.
In May, the hotel hosted one of Miami’s most exclusive events, Once Upon A Kitchen, featuring world-renowned chef Massimo Bottura in a multi-sensory dining experience that underscores W’s ability to blend luxury with culture.
Where Celebrities and Sophisticated Travelers Converge
With its unbeatable location and magnetic allure, it’s no surprise that W South Beach has attracted an impressive guest list. From Leonardo DiCaprio and Justin Bieber to Drake, Lizzo, and Tom Cruise, the property has become a hub for stars and style-setters. It was also the site of LeBron James’ famous “taking my talents to South Beach” moment—and home to headline-making Swim Week runway shows.
But beyond the glitz, what truly sets W South Beach apart is its unwavering commitment to guest experience. Every element—from design and dining to spa and service—is curated to create something unforgettable.
As Ueno puts it, “We’ve always been more than a hotel. We’re where the culture of Miami lives and breathes.”
