The covid 19 pandemic was nothing less than excruciating for society at large, especially small business owners trying to stay afloat. One trailblazing entrepreneur, Dana Osinga, saw this as a time to level up her company and double down on growth. In an era where male-dominated industries often overshadow female entrepreneurship, Osinga is redefining the landscape and inspiring women with her remarkable success by cultivating healthy culture, curating an eco-friendly capsule shop, committing to the highest quality of hair care products and establishing loyalty in her clientele.
The Making of a Leader
Since its inception in 2014, Station Salon and Boutique has become a beloved destination for Southern California patrons, drawing people from near and far. Dana’s love for hair began at an early age. As she honed her craft by cutting, styling, and coloring her friends’ hair, this natural talent led her to pursue cosmetology school and begin her professional career in the beauty industry. However, Dana’s entrepreneurial spirit extends far beyond the salon chair…
In her early twenties, she ventured into retail and entrepreneurship, running two successful businesses in Pacific Beach—Toxic Shock and Rocket 88—as well as a tattoo shop. In addition, Dana holds a real estate license and has spent time flipping properties. Yet, her true calling as a stylist and salon owner beckoned, and with the right timing and resources, she took the leap into salon ownership.
Leading with Purpose
What truly sets Dana apart from other salon owners is her unwavering commitment to the growth and empowerment of her team. Her dedication to fostering a positive and supportive environment is evident in the exceptional client experiences and heartfelt testimonials shared by those who walk through Station Salon’s doors. “Danas expertise and passion for hair are evident in every cut color and style she creates. Her attention to detail is impeccable, she always takes time to listen…offering expert advice to ensure you leave the salon looking and feeling your absolute best…Danas skills are unmatched.” Dana’s leadership has cultivated a welcoming space where community members can connect, support one another, and thrive.
Growing Strong Entrepreneurs to take on the world of Hair
In particular, Dana has made it her mission to mentor and uplift other women in the beauty industry. She regularly hosts workshops and training sessions, sharing her expertise with aspiring stylists and encouraging them to invest in their education. By nurturing the growth of her employees and fostering lasting client relationships, Dana has sparked a ripple effect of success and empowerment that extends far beyond the walls of Station Salon.
Amanda Franklin, a balayage specialist at Station Salon , known on Instagram as @hairxamandafranklin, reflects on Dana’s influence: “Dana has taught me that with a business mindset and staying authentic, you can achieve lasting success and build a loyal clientele.” Amanda also shares how Station Salon’s supportive culture provided her with a sense of solace during a challenging time when her father required triple coronary bypass surgery. “My work felt like a fun escape,” she says, “because of the incredible culture Dana has intentionally created at Station Salon.” Ron Zurik, a loyal client of Amanda and Station Salon says, “one of the marks of an outstanding [stylist], and even better person … is consistency… Amanda is remarkable on all fronts. I’m beyond fortunate to have discovered Amanda, she’s the best..” To book a unique customized consultation with one of the station salon stylists click here
Braving the Unknown with Resilience and Grit
Dana’s journey as a female salon owner has not been without its obstacles. Her perseverance in the face of adversity has been nothing short of inspiring. In the wreckage of the covid 19 pandemic, Dana experienced exponential growth in her customer base, quickly outgrowing her original six-chair salon. With grit and determination, she expanded to a larger location to accommodate the growing demand.
At a time when most people were afraid to lose their business, Dana dove head first into the positive opportunities that came out of a dark time. She showcased the true qualities of an entrepreneur embracing risk and leadership; cultivating an environment where her team trusts and believes in her to take them to the next level in any circumstance.
Beyond The Salon Chair
In addition to its stellar services, Dana’s salon offers a curated selection of clean beauty products, clothing, sustainable gifts, and high-quality haircare essentials. With a commitment to eco-conscious living, Station Salon strives to provide clients with products that not only support beauty but also promote health and wellness. This collection of products has a quintessential “north county” esthetic – if you live in the north county area this is the place to grab a gift for a friend or a new comfy cozy fit for those cold coastal morning walks. Most notably they use an italian hair care line, davines; a sustainable beauty brand that elevates stylists offerings across the world.
A Bright Future Ahead
Looking forward, Dana is determined to continue her growth trajectory, with plans to host events that bring the community together, further expanding Station Salon’s influence and impact. Contact them here to book your next book signing, networking event or workshop.
A Beacon of Light for the Community of Encinitas
Station Salon has evolved into much more than just a place for a haircut. It is a sanctuary for those who enter—a space where clients can feel heard, appreciated, and truly seen. In a world increasingly dominated by AI and the relentless pursuit of consumption, Station Salon stands as a refuge from the chaos, offering a place for genuine human connection and peace of mind.
Dana Osinga’s journey is a powerful reminder that passion, perseverance, and self-belief are key to achieving success, no matter the odds. She has become an inspiration to aspiring entrepreneurs and a role model for women who dare to dream big. A good steward of her community, her story is a testament to the enduring power of resilience and the transformative impact of empowering others and taking risks.
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