Many are wondering if architectural photography is the same as real estate photography.
Technically, these two are different types of photography, which in some ways are almost similar.
Here is a further explanation.
Real estate photography is a sub-branch of architectural photography. From here, it is safe to say that both deal with photographing properties or establishments.
It also follows a streamlined workflow with a fixed-price package. However, in some cases, the prices differ depending on the type of property.
On the other hand, architecture photography projects are always customizable but still follow a streamlined process and structure.
Now, let us talk about the goal.
There is a difference between the two.
Architectural photography is very intricate, with each photo crafted to tell a story based on the client’s need.
The goal varies by subject and the client. For example, it is common in architectural photography to emphasize the property’s important aspect and then de-emphasize everything else.
You might be wondering how to do it. Well, selective composition actually does the work, which means having the best lighting and editing available.
With real estate photography, the goal is well defined – that is, to sell the property.
At times, the best way to do it is to let the buyers feel that this is the dream property you should own – something that gives you the best life.
While words are powerful, the use of compelling visuals plays an essential part in real estate photography. This is one reason why you must get the service of a real estate photographer in your area.
Hence, photographically speaking, real estate agents make sure that the following is evident in all listing images:
- Show the space as if the viewer were touring.
- Present the property’s amenities in an ideal approach.
- Make sure the session is budget-friendly without sacrificing the quality.
What about the lens?
There is a slight difference between the kinds of lenses used in these two types of photography.
In real estate photography, the standard lens used has an ultra-wide-angle since it is used to show most of the spaces in a particular area featured in the image.
These lenses are usually between 14 mm and 24 mm to show the small room in one picture.
However, composition in real estate photography becomes challenging since an ultra-wide lens distorts perspective and depth.
On the other hand, lens selection in architectural photography is different since it needs longer focal lengths.
The standard measurement is between 24 to 50 mm, with the former being the “gold standard.”
As for the processing period, the methods used for real estate follows the workflow and efficiency over accuracy.
High-dynamic-range (HDR) programs and flash techniques are also the best approaches to improve real estate photography.
However, architecture photography needs to look more natural. This means no editing processes should be evident in the final images.
Therefore, an HDR-styled photo is not the best one to use for architectural photography. Instead, it must look more natural, which can be achieved if the photo shoot is done correctly, especially considering the day’s weather and time.
In a nutshell, there are evident similarities and differences between architectural and real estate photography.
Yet, it is never a problem as long as it serves the purpose.
Both styles are particular. You just need to make sure that possible buyers understand the similarities and differences, so they know what to expect in the end.
It is best to stick with what you really need. For example, if you are a realtor, stick with real estate photography.
Otherwise, if the images are for magazines and other purposes, it is best to go with architectural photography.